PLAYBOOK
How to find 200 SEO retainer prospects in 90 minutes.
A repeatable filter stack that surfaces small businesses ranking #20+ for high-intent keywords — and the script we use to pitch them.
RESOURCES
Field reports from the prospecting frontier.
Playbooks, frameworks, and case studies from agencies running on UtiliLeads. Plus the open ethics manifesto and free tools you can use right now.
FEATURED · 12 MIN READ
Playbook · Web design agencies
The 3-filter stack that closed $48k in retainers for one Brooklyn agency.
Folio & Co. shares the exact filters, cold email cadence, and qualifying questions they used to convert 1-in-8 outreach into paid work — without sending a single cold DM.
Read the playbook →PLAYBOOK
P
CASE STUDY
↗
CASE STUDY
Greyhill grew revenue 3.4x in one year. Here's the prospecting half.
An Austin SEO shop walks through how they restructured their sales motion around service-gap filtering and what they learned along the way.
GUIDE
?
GUIDE
A working definition of "qualified" — for local lead gen.
Most teams define "qualified" too late, after they've already burned outreach budget. Here's a framework that catches misfits at the filter stage.
ETHICS
✕
ETHICS
Why we don't sell B2B email lists. Even though we could.
A long answer to a question we get asked a lot. The short version: GDPR, CAN-SPAM, and the bigger reason — it doesn't actually work.
PLAYBOOK
✉
PLAYBOOK
The cold email opening line that doubles reply rates.
It's not personalization tokens. It's not flattery. It's a specific kind of observation that only LeadForge's service-gap filters surface — and here's how to write it.
GUIDE
⚙
GUIDE
Setting up your first audit template, end to end.
A 20-minute walkthrough that turns a vague offer into a reusable filter stack you can run weekly. Screenshots throughout.
CASE STUDY
⌘
CASE STUDY
Strand Studio's "stale Instagram" play, replicated across 12 cities.
A Lisbon social agency built a single filter set, then ported it to 11 other cities. Same template. Different markets. Wild results.
ETHICS
§
ETHICS
Our full data-source audit. Every API. Every record. Updated.
The complete public ledger of where LeadForge data comes from, how it's licensed, and what we refuse to ingest. Updated every quarter.
GUIDE
∠
GUIDE
Building a sales angle that actually pitches itself.
Three small moves that turn "they don't have a website" into "here's what they're losing every month and what it costs to fix".
FREE TOOLS
Useful even if you never sign up.
A handful of small things we built for ourselves and decided to share. No login required.
B
Business website auditor
Drop in any URL. Get a one-page report on what's missing — booking flow, schema, mobile speed, alt text.
Try the auditor
L
Lead-volume estimator
Pick a city + a service category. We'll tell you roughly how many businesses match before you start a trial.
Estimate your market
E
Cold email teardown
Paste a cold email. Get critique against the 12 things that actually move open and reply rates.
Get a teardown